Make It Legendary

As Lead Creative Director for BetMGM’s Make It Legendary campaign, I defined and led a brand platform rooted in a simple belief: every moment with BetMGM has the potential to feel legendary. The work leaned into cinematic storytelling with a confident sense of restraint, focusing on tone, atmosphere, and elevated design to stand out in-feed, on-air, and in culture. Humor was used with intention to broaden appeal, while disciplined craft and consistency ensured the brand always felt premium, iconic, and unmistakably BetMGM.