Everybody but Tom Brady

As the Lead Creative Director for BetMGM’s "Everybody but Tom Brady" campaign, I led a Super Bowl spot starring Tom Brady, Vince Vaughn, and Wayne Gretzky in a hilarious and playful take on sports legends. Vaughn’s quick wit, Gretzky’s iconic presence, and Brady’s larger-than-life role created a fun, star-powered showcase. It was a major milestone for the brand as BetMGM’s first Super Bowl ad, and it delivered laughs, connected with fans, and won a Bronze Clio Award for creative excellence.