BetMGM Doing It Live! / The Game

Doing It Live, featuring Jamie Foxx, brought the energy of real-time betting to life, highlighting BetMGM’s live betting features with a dynamic, in-the-moment tone that matched the adrenaline of the game. With The Game, we set out to turn any matchup into The game, positioning BetMGM as the brand that makes even the most ordinary games feel legendary. The campaign, punctuated by a surprise Wayne Gretzky cameo, leaned into cultural relevance and star power to cement BetMGM as the go-to platform for fans who want to bet with style, swagger, and excitement.